Global Educational Enterprise: Optimizing International Timing
How an educational company revolutionized its engagement with customers in over 100 countries using Email Genius
Industry:
Global Educational Services
Target:
International audience from over 100 countries
Objective:
Effectively communicating across different time zones
The Challenge
A global educational enterprise was facing a critical issue: how to maintain a high level of engagement with its customers spread across over 100 countries, each with a different time zone.
Email communications, sent in bulk at standardized times, were showing suboptimal open and engagement rates, resulting in missed opportunities for conversion and engagement.
Marketing Team Challenges:
- Inability to manually manage email sends at optimal times for each time zone
- Low engagement rates due to communications sent at inconvenient times
- Difficulty in determining the ideal timing for sending communications
- Inability to customize timing for each geographical segment
- Poor visibility into email open behaviors across different regions
Intelligent Optimized Timing
The Email Genius technology analyzed the email open behaviors of each customer segment, identifying optimal time windows to maximize engagement based on the days of the week, local habits, and individual preferences.
AI for Perfect Timing
AI algorithms automatically determine the ideal moment to send emails to each recipient
Automatic Segmentation
Creation of dynamic segments based on audience behavior and interaction habits
Personalized Delivery
Sending emails during optimal engagement windows for each recipient, regardless of their time zone
The Solution
Email Genius implemented an advanced AI-based solution to optimize the timing of email communications, ensuring that each message was delivered at the ideal moment to maximize recipient engagement.
The personalized approach allowed for automatic adjustments of send times based on specific customer behaviors across different time zones, completely revolutionizing the company’s communication strategy.
Results & Impact
The implementation of the Email Genius solution generated significant improvements across all key email marketing KPIs
+32%
Open Rate
Increase in the email open rate due to sending at optimal times for each customer
+158%
Click-Through Rate
Exceptional increase in interactions with email content
+44%
Click-to-Open Rate
Improvement in the effectiveness of opened emails in generating engagement and conversions
Greater Engagement
Customers have shown a significantly higher level of engagement with communications due to receiving them at peak receptivity times
More Relevant Content
The optimization of timing has made the content more pertinent and timely for recipients, increasing the overall effectiveness of the campaigns
Increase in Interactions
Substantial increase in interactions with email content, resulting in higher conversions and generated value
Reactivated Leads
Many previously inactive contacts have resumed engagement with communications, expanding the base of active customers
Key Insight
The analysis conducted by Email Genius revealed a fundamental pattern: email open habits vary significantly not only by time zone but also in relation to the days of the week.
During weekdays (Monday to Thursday), the optimal opening times concentrated around working hours in the morning, during lunch breaks, and early afternoons. In contrast, on weekends (Friday to Sunday), the pattern changed radically, with peaks in opens during breakfast, late morning, and after work activities.
This discovery enabled the implementation of a differentiated timing strategy that took into account not only the geographical location of the recipient but also the day of the week, leading to a much more sophisticated and precise optimization.
Revolution in Email Strategy
Email Genius’s ability to identify and automatically adapt to customer behavior patterns has led to a true revolution in the company’s email marketing strategy, completely eliminating unsophisticated mass sends in favor of a personalized approach that respects the preferences and habits of each recipient.
Customize Your Emails for Every Customer
Discover how Email Genius can transform your email campaigns with Always-on personalized product recommendations, increasing engagement, conversions, and customer loyalty.